When we started SINA Hospitality, our focus was simple: build exceptional hotels and take great care of our guests. The idea of launching a sports travel company never even crossed my mind. But over the years, I noticed that we needed to offer more. To make the entire experience uniquely SINA – and sports tourism wasn’t just a small segment, but a driving force behind many of our hotel bookings.
Week after week, teams poured in, often funneled through the same handful of sports travel groups. It made me wonder: why couldn’t we bring the same thoughtful approach we’ve taken in hotels to sports travel?
We’re setting a higher standard for sports travel — just like we did for hotels.
Today, we’re doing exactly that. Whether it’s managing accommodations for a traveling sports team or creating tailored travel experiences for any group, SINA Sports Travel will deliver something better — more seamless, more personal, and more memorable experiences. SINA Sports Travel isn’t just an extension of our business. It’s a chance to serve you in a new way, to earn your trust, and continue the tradition of exceeding expectations that built SINA Hospitality in the first place.
If you’re planning travel — for sports, business, or simply for the love of the journey — I’d welcome the opportunity to show you what we can do. Let’s start a conversation and see how we can make your next trip exceptional.
SINA Sports Travel is a branch of SINA Experiences. Our first and largest Experiences branch is SINA Hospitality, a family business that has never backed out of a hotel agreement, never relied on outside investors, and never stopped believing that personal relationships matter more than profit margins. This isn’t corporate speak—it’s how we have operated for over 25 years.
We measure success not by profit margins, but by the number of teams who trust us year after year. Not by efficiency metrics, but by the relationships that grow stronger with every season.